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Joseph (Yossi) Yassour                                         May 24, 2024

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Home Address: 4 Mul Hayam, Kfar Vitkin, 4020000, Israel

Work: Ruppin Academic Center, 4025000, Israel

Telephone - Home: +972-9-8666036, Office: +972-9-8983025, 

Cell: +972-54-7833577

E-Mail: yassour@ruppin.ac.il

Home page: https://yasso41.wixsite.com/yysit                                                                                                                  

Undergraduate and Graduate Studies

 

* DBA, Harvard Business School, 1979

* MBA, Tel Aviv University, 1972

* BSc, Faculty of Agriculture, Hebrew University, 1967

 

Post-Doctoral Studies

                                                                          

* University of California, Berkeley, Dept. of Agri. Econ., 1979

 

 Academic Ranks and Tenure in Institutes of Higher Education

 

* Adjunct Associate Professor, Ruppin Academic Center, 2007-

* Senior Lecturer, Ruppin Academic Center, 1979-2007

* Visiting Associate Professor, San Diego State University,

School of Business Administration, 1984-1986

* Visiting Associate Professor, UC Berkeley, Dept. of Agri. Econ., 1980

 

Academic Administration

                          

Ruppin Academic Center, Academic Director, 1987-1992

Ruppin Academic Center, Head, Dept. of Economics and Business Administration, 1979-1983

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Courses Taught in Recent Years 

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* BA, BS, Introduction to Decision Theory

* MBA, MA, Advanced topics in decision theory 

* MBA, Workshop - Dynamics of Risk Taking                                                                                                                          

Professional Experience

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* Academic Director, Arava International Center for Agricultural Training     (AICAT), 2002 - 2009

* Polycad, Shefayim - Member of the Board of Directors, 2005 - 2006

* Kibbutz Nir Eliyahu - Chairman of the Board of Directors, 1991 - 1995

* National Bank for Agricultural Development - Member,  Board of     Directors, 1987 - 1993

* Kibbutz Manara, Israel - Secretary-General, 1973 - 1974

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PUBLICATIONS

                                                                                                                      DBA Dissertation, Harvard University, 1979, Name of advisors - Gordon Rausser (Chair), Howard Raiffa, Elon Kohlberg

Title of thesis - "Decision Support Systems: The Case of Price Policy for Rice in the Philippines."

  

Published Books (H=Hebrew)

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1) The Moshav Reservation, Decision-making processes in the Israeli Moshav, Ramot Publishing Co., Tel Aviv University, 1990. (H)

"תחום המושב"

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2) Decision to Kill, Decision-making processes of murderers, Ramot Publishing Co., Tel Aviv University, 1995. (H) 

"ההחלטה לרצוח"

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3) The Zero Illusion, a novel on crime and decisions, Zmora-Bitan, 2000. (H)

"אשליית האפס"

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4) Rationality and Affect in Decision Making and in Risk Taking, Ramot Publishing Co., Tel Aviv University, 2005. (H)

"היגיון ורגש בקבלת החלטות ובלקיחת סיכונים"

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5) How to Prevent Fallacies in Decision Making, Matar Publishing House, 2010. (H). Translated to English and Chinese​

 "גם לכם לא היו מים חמים: מדריך למניעת כשלים בקבלת החלטות"

 

6) Pizzas, Ikea and the Fat Man Dilemma, Improving Decision Making by Using Active and Passive Decisions. Matar Publishing House, 2019. (H) Translated to Arabic

"פיצות, איקאה ודילמת האיש השמן: שיפור קבלת ההחלטות שלנו באופן אקטיבי ופסיבי"​

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7) Life Changing Decisions, Matar Publishing House, 2024. (H)

"החלטות משנות חיים (ומוות)"

 

 Articles in Refereed Journals

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12) Kroll, Y., Davidovitz, L. and Yassour, J. (1996) "Risk Taking and Altruism," Kibbutz Trends, 21, 51-55.

 

11) Lampert, A. and Yassour, J. (1992) "Parental Investment and Risk Taking in Simulated Familial Situations," Journal of Economic Psychology, 13, 499-507.

 

10) Yassour, J. (1992) "Economic and Managerial Aspects of the Status Quo Effect," The Economic Quarterly, 38, 695-700. (H)

 

9) Yassour, J. (1988) "Practical Methods for Estimating the Real Interest Rate under Uncertain Inflation," The Economic Quarterly, 34, 112-115. (H)

 

8) Yassour, J. (1987) "The Moshav - End of Ideological Era," The Economic Quarterly, 33, 159-162. (H)

 

7) Yassour, J. (1986) "The Cost of Status Quo," The Economic Quarterly, 33, 700-702. (H)

 

6) Sarel, D. and Yassour, J. (1984) "Choosing between Discrete Marketing Policy Alternatives under Uncertain Market Response Conditions," Journal of the Academy of Marketing Science, 12, 69-84.

 

5) Yassour, J. (1984) "Risk, Information, and the Behavior of Stockholders," The Economic Quarterly, 31, 97-99. (H)

 

4) Yassour, J. (1982) "Simulating the Impacts of Credit Policy and Fertilizer Subsidy on Central Luzon Rice Farms, the Philippines: Comment," American Journal of Agricultural Economics, 64, 778.

 

3) Yassour, J. (1981) "Loans under Uncertain Conditions," The Economic Quarterly, 28,  302-304. (H)

 

2) Yassour, J., Zilberman, D. and G. C. Rausser (1981) "Optimal Choices among Alternative Technologies with Stochastic Yield," American Journal of Agricultural Economics, 63, 718-723.

 

1) Rausser, G.C. and Yassour, J. (1981) "Multiattribute Utility Analysis: The Case of the Filipino Rice Policy," American Journal of Agricultural Economics, 63, 484-494.

 

Other Publications

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* Yassour, J. (2003) "Mental Accounting," Management, p.34. (H)

 

* Yassour, J. (2001) "Anchoring and Managerial Decisions," Management, 28-30. (H)

 

* Yassour, J. (2001) "Disappointment and Regret in Managerial Decisions," Management, 17-19. (H)

 

* Yassour, J. (2001) "East and West in Managerial Decisions," Management, 6-9. (H)

 

* Yassour, J. (1999) "Thinking while Waiting in Lines," Management, (H)

 

* Yassour, J. (1998) "Rationality and Emotionality in Managerial Decisions," Management, 6-11. (H)

 

* Yassour, J. (1998) "The Moshav," in The Kibbutz’s Lexicon, E. Avrahami (Ed.), Yad-Tabenkin, (H)

 

* Yassour, J. (1996) "Verbal Interpretation of Frequencies and Emotional Decision Making," Working Paper 1/96, Ruppin Institute.

 

* Yassour, J. (1994) "Optimal Bidding Policy," Management, 44-46. (H)

 

* Yassour, J. (1993) "The Israeli Moshav - A Period of Transition: Analysis and Views," Presented at the International Conference on New Trends in Organizations, Israel.

 

* Yassour, J. (1993) "The Death and the Maiden: Post-Mortem Decision Making," Working Paper 1/93, Ruppin Institute. (H)

 

* Yassour, J. (1992) "Risk Taking Propensity and Personal Characteristics," Working Paper 3/92, Ruppin Institute.

 

* Yassour, J. (1990) "The Future of Cooperation in the Moshav," Yad Tabenkin. (H)

 

* Yassour, J. (1989) "A Proposal for Organizational and Ideological Changes in the Israeli Moshav," The Monthly Review of Settlement and Agriculture. (H)

 

* Yassour, J. (1984) "Estimating Uncertain Demand," Management, 15-16. (H)

 

* Yassour, J. (1983) "Information Weighted Utility," Working Paper 5/83, Ruppin Institute.

 

* Yassour, J. (1982) "Expected Utility and Land Allocation under Risk," Working Paper 11/82, Ruppin Institute.

 

* Yassour, J. (1982) "Uncertain Inflation and the Fisher Equation: The Case of Compounded Interest and Inflation," Working Paper 3/82, Ruppin Institute.

 

* Rausser, G. C. and Yassour, J. (1980) "An Evaluative Framework for Research and Development Strategies," Working paper, UC Berkeley, Department of Agricultural & Resource Economics.

 

* Rausser, G. C. and Yassour, J. (1978) "Construction of Decision Support Systems for Agricultural Marketing Boards and Other Public Agencies in Less Developed Countries," Working Paper No. 108, UC Berkeley, Department of Agricultural & Resource Economics.

 

* Yassour, J. (1978) "Optimization Using Exponential Utility with Agricultural Applications," Working Paper No. HBS 78-3, Harvard Business School.